We are a female owned and run agency that strives to represent the highest quality products and great brands while supporting the success of our retailers in the amazing Pacific Northwest region, including Washington, Oregon, Idaho, Montana, and Alaska. We love the outdoors – always exploring or venturing into some new challenge. We require our own closets and equipment to be as versatile as we are! We want the lines we represent to reflect that expectation. Functional, flexible, fashionable and fun are not exclusive to one part – but they are insisted upon in unison.
Patricia Lenz > Agency Lead - Key Accounts
Patty's three decades in the outdoor, bicycle, innovation and tech industries have taken her through nearly every seat at the table — sales, marketing, product development, sales analytics, public relations, ideation, event planning. She applied that experience to found PlayNorthwest, establishing a female-led rep agency in an industry long lacking representation. It was a deliberate, strategic move: retailers build stronger relationships and gain fresh market perspectives, while the next generation of women in outdoor sales has a place to grow. Along the way, she's represented brands like Mountain Hardwear, Topo Athletic, Kari Traa, Icebreaker, Feetures, Stanley and Tilley - building the kind of tenure that comes from actually knowing an industry rather than just selling into it.
Based in Hood River, Patty treats the outdoors less as a backdrop and more as the whole point: kiteboarding on the Gorge, backcountry skiing volcanoes, chasing down singletrack in spots most people don't know exist, all of it usually with her pups, Bosko and Buttercup, somewhere nearby. That instinct — to actually live the gear rather than just move it — is what she brings to every brand and retailer she works with.
Lyndsay Price - Oregon and Southern Idaho
For the last seven years, Lyndsay has represented leading outdoor brands across Oregon, Washington, Alaska, and Southern Idaho — earning her reputation the way it's actually earned: through genuine relationships, not transactions. Her path into the industry was anything but conventional—a decade spent as a personal trainer, yoga instructor, and retreat leader before she turned her talent for connection toward retail growth.
Based in Hood River, Lyndsay doesn't so much represent the outdoor lifestyle as embody it, moving fluidly between wing foiling, mountain biking, snowboarding, and trail runs with her two dogs depending on the season and her mood. To her, brand representation is less a job description than an extension of a deeper commitment: supporting specialty retailers, strengthening outdoor communities, and helping others find their own reasons to get outside.
Caitlin Mundy - Montana and Alaska
Caitlin's relationship with the outdoors began on the ski slopes of Western New York, an unlikely origin story for someone who would eventually call Montana home. She arrived at Montana State University in 2012 and never looked back, going on to spend the past decade building her sales and marketing expertise on the brand side with premium brands including Kari Traa and Sweet Protection.
What distinguishes Caitlin is that she doesn't merely sell outdoor gear—she lives inside it, testing what she represents through skiing, dirt biking, mountain biking, camping and hiking with her dog, Jim. Now settled in the Pacific Northwest, she brings that firsthand conviction and enthusiasm to every retailer she works with, delivering products that don't just perform, but inspire the moments people remember.
Kourtney Woracek - Washington, Northern Idaho and Alaska
Kourtney's path from Nebraska to the rainforests of Washington reads like a homecoming she didn't know she was looking for. With more than a decade of experience spanning both the retail and brand sides of the outdoor industry, she has developed a particular expertise: crafting activations that don't just generate attention, but translate into sell-through, deeper partnerships, and customers who return.
Her commitment to the industry extends well beyond her own accounts — as a graduate of The Futurist Project's Class 9 and now Alumni Board Chair, she actively invests in mentorship and the next generation of industry leaders. That same dedication shows up in her personal life, where she's rarely far from a climbing wall, a backpacking trail, or a campsite, with three dogs in tow.
The Pack
These pups are the ones who work tirelessly behind the scenes to make sure we are all in the right headspace to take on anything that this job throws our way. A great team NEEDS a great pack - and we certainly have that with this crew. Thanks to Bosko, Butters, Sugar, Buttercup, Cheekah, Oakie, Wally and Jim for all the unconditional love and support. Please offer a shake or a HIgh Four if you happen to see one out on the road with us.
